Investing in an Apartment Building

One of the most important decisions we will all make is to choose where to live. While some people would rather own their own property, others prefer to rent. However, there are also people who both rent and own their properties at the same time. They live in the apartment building they manage and rent out the rest of the apartments. Finding the best place to live in is a serious task which requires proper research and background information.

What is the latest in hip are renovated farmhouses which have been separated into many apartments. This way the residence might look like a big old house from the outside as it has one main entrance but from the inside you can see that the house is split into separate apartments. From my point of view investing in buying a renovated house is a great business decision. Usually the mortgage is cheap so consider taking one in order to realize this great business plan. Not only will you be able to pay back the mortgage but you will also make a profit from the income you will receive monthly from the renters.

A more traditional apartment building is a large square one with long hallways on each floor and many identical apartments. Some people consider living in such a building an adventure but a risky one. The traditional apartment building has three stories and from fifteen to thirty apartments. Of course, living on any level has its own pros and cons. In case you live in a lower level apartment you will hear your upstairs neighbor's footsteps. If your neighbors have above kids then it could get quite noisy. Thus, it might be better to live in the upper level of a building, though you will have to climb stairs or take an elevator to get to your home. The worst case scenario is to live in a middle apartment in a large apartment building as not only will you have noise from above and below but you will also have to climb the stairs or use lift, as well.

You should not get confused or worried when it comes to choosing the right place to live. You can find the right apartment building which will be comfortable and inexpensive if you do a meticulous research and get some background information.

Oh My – Traveling the Yellow Brick Road to Employment

This week I posted a researcher / admin job on Craigslist. Within 90 minutes I had 75 resumes. Here are 14 things that came to mind when reviewing responses to my listing:

  1. Put your employment objectives at the top of your resume but make them about serving your employer not about YOU. Employment is not about you, it's about an agreement to deliver services for $$.
  2. It's not a good idea to have typos in a resume. I rejected those immediately.
  3. Write in complete sentences and check your grammar and punctuation.
  4. Put a greeting with some info into the email. With 75 resumes there was no way in heck I was going to read a resume without an introduction.
  5. Remember to attach the resume.
  6. At least try to match your qualifications with the job description. Please.
  7. Do not write about your interest in learning to do the job. I need an assistant not an intern.
  8. Do not suggest you would love to work in my organization and know all about it because, you do not: It's Craig's List, I'm under cover!
  9. Include references.
  10. If you have a new job every three months, explain yourself.
  11. Respond early. I opened the emails in chronological order and some early responders where eminently qualified.
  12. Do not send a sexy seductive picture (yep, someone did that).
  13. Do not make me guess your abilities. There's too much competition. You have to make me want to hire you based on your qualifications.

It's tough to make the transition from one field of work to another (eg, retail to administration). Think about how your old / current job keep you the right skills for you new job and explain it in a cover letter. Be creative yet honest.

Ezine Advertising Myths

The freedom of speech, the lack of education plus the others' herd instinct create some monsters … the myths. It is said "A fool throws a stone into a lake and twenty wise men can not stop the ripples."

Let's see what some ezine advertising "experts" discovered and many other followers spread everywhere they could …

1) Ezine Advertising Does not Work Anymore

Article marketing does not work. PPC does not work. Ezine advertising does not work. Actually for some people nothing works. You know why? They are busy spreading rumors instead of investing in their education.

Well, it's not our problem what other people are doing, but do you know what the real problem is? There is no one "up there" to force us to wear badges.

Whaaat? Badges?

For example, how nice would it be if an "I'm dumb" badge were added to someone who tries to drive with the tank of his brand new Mercedes empty? When that person will tell you, "Hey, those new cars are good for nothing", you'll take a look at his badge, say politely "I see …" and then you'll run away quickly without further telling all your friends the "bad" news you've just heard …

2) The Longer the Waiting Time, the Better the Ezine

If the waiting time for publishing your solo ad is long (over 4-6 weeks), you found a gem. If you read articles about advertising in ezines it's impossible to notice this "wonderful" idea.

Let me tell you something quickly …

During the last 6 months, the waiting time for solo ads to be published in my own "Ezine Advertising Info Newsletter" was at least 2 months. And you know what? My newsletter is NOT a gem. I wish it were, but it's not.

By the way, I just checked something … I'm not wearing any embarrassing bassing ;-)

3) The Higher the Number of Subscribers, the Better the Advertisers' Result

First of all, the result depends very much on you. Therefore, if you promote a poor quality product, if your landing page is not good, if your ad copy the same, it does not matter the number of subscribers. You will fail anyway.

On the other hand, most of the times a very big number of subscribers hides something: the list is stale, or email addresses are purchased leads (a big No-No), or even the number of subscribers is fake.

Let me quote from the most recent report issued by a reputable email marketing company: " Messages delivered to small and medium lists have far greater open and click rates than messages delivered to lists containing 1000 or more subscribers. and click rates, but mailings to smaller lists may be targeted better, contain more relevant content or have more recent subscribers. "(MailerMailer, Email Marketing Metrics Report issued on May 2009)

This report is not based on beliefs or amateur tiny size tests, but on the analysis of over 300 million messages across 21 industries sent through MailerMailer between July 1st and December 21, 2008.

There are many other ezine advertising myths (such as "Buy only solo ads and top sponsor ads.)") But I did not plan to post a novel here …

To Your Success, Whatever You Do!
Adrian Jock

Web Branding – Make A Name For Yourself

There really are three different levels of marketing significance when it comes to your online business.

There are three different levels of strategy that result in three different sets of results.

1) Advertising – This role is primarily designed to elicit short-term results on a specific campaign or site performance goal.

2) Search Engine Optimization (SEO) – This role is designed for long-term growth by getting search engines to recognize your site and view you as trustworthy and describing of a high ranking.

3) Web Branding – This role is also designed for long-term growth, but may have more to do with customer confidence in your product and less to do with driving new traffic to your site.

In web branding the idea is to develop a confidence in your product and or service.

Did you know it is possible to develop a strong web brand and find customers returning even if that means paying more with your site?

Why is this true?

If you develop sound web branding strategies a customer will have no problem returning to use your services or buy your product. Customers will pay the extra if for no other reason than they are confident you can and will deliver on your promises. These customers have seen your track record and they are satisfied you will do what you say you will do.

In times past there was greater brand loyalty for house cleaning products, food items, clothing and even vehicles. Branding of most products is becoming harder to do, but it's not impossible.

Web site owners who have taken the time to really understand the core of their business begin to gain a clear picture of how they can take the uniqueness of the business and leverage that special something into a means of branding their company online.

This is important because there are businesses that stop at advertising. Other businesses will add an impressive array of SEO strategies that will eventually get them noticed. While both of these are important strategies the miss the mark in defining the difference between online businesses that sells a product and THE online source for a product or service.

The end goal is to have customers view you as the only reputable seller of whatever product you specialize in.

There are many too many businesses that are content to simply sell a product without ever really making a name for themselves.

Is not it time you started taking steps to make a name for yourself?