Ezine Advertising Myths

The freedom of speech, the lack of education plus the others' herd instinct create some monsters … the myths. It is said "A fool throws a stone into a lake and twenty wise men can not stop the ripples."

Let's see what some ezine advertising "experts" discovered and many other followers spread everywhere they could …

1) Ezine Advertising Does not Work Anymore

Article marketing does not work. PPC does not work. Ezine advertising does not work. Actually for some people nothing works. You know why? They are busy spreading rumors instead of investing in their education.

Well, it's not our problem what other people are doing, but do you know what the real problem is? There is no one "up there" to force us to wear badges.

Whaaat? Badges?

For example, how nice would it be if an "I'm dumb" badge were added to someone who tries to drive with the tank of his brand new Mercedes empty? When that person will tell you, "Hey, those new cars are good for nothing", you'll take a look at his badge, say politely "I see …" and then you'll run away quickly without further telling all your friends the "bad" news you've just heard …

2) The Longer the Waiting Time, the Better the Ezine

If the waiting time for publishing your solo ad is long (over 4-6 weeks), you found a gem. If you read articles about advertising in ezines it's impossible to notice this "wonderful" idea.

Let me tell you something quickly …

During the last 6 months, the waiting time for solo ads to be published in my own "Ezine Advertising Info Newsletter" was at least 2 months. And you know what? My newsletter is NOT a gem. I wish it were, but it's not.

By the way, I just checked something … I'm not wearing any embarrassing bassing ;-)

3) The Higher the Number of Subscribers, the Better the Advertisers' Result

First of all, the result depends very much on you. Therefore, if you promote a poor quality product, if your landing page is not good, if your ad copy the same, it does not matter the number of subscribers. You will fail anyway.

On the other hand, most of the times a very big number of subscribers hides something: the list is stale, or email addresses are purchased leads (a big No-No), or even the number of subscribers is fake.

Let me quote from the most recent report issued by a reputable email marketing company: " Messages delivered to small and medium lists have far greater open and click rates than messages delivered to lists containing 1000 or more subscribers. and click rates, but mailings to smaller lists may be targeted better, contain more relevant content or have more recent subscribers. "(MailerMailer, Email Marketing Metrics Report issued on May 2009)

This report is not based on beliefs or amateur tiny size tests, but on the analysis of over 300 million messages across 21 industries sent through MailerMailer between July 1st and December 21, 2008.

There are many other ezine advertising myths (such as "Buy only solo ads and top sponsor ads.)") But I did not plan to post a novel here …

To Your Success, Whatever You Do!
Adrian Jock

Web Branding – Make A Name For Yourself

There really are three different levels of marketing significance when it comes to your online business.

There are three different levels of strategy that result in three different sets of results.

1) Advertising – This role is primarily designed to elicit short-term results on a specific campaign or site performance goal.

2) Search Engine Optimization (SEO) – This role is designed for long-term growth by getting search engines to recognize your site and view you as trustworthy and describing of a high ranking.

3) Web Branding – This role is also designed for long-term growth, but may have more to do with customer confidence in your product and less to do with driving new traffic to your site.

In web branding the idea is to develop a confidence in your product and or service.

Did you know it is possible to develop a strong web brand and find customers returning even if that means paying more with your site?

Why is this true?

If you develop sound web branding strategies a customer will have no problem returning to use your services or buy your product. Customers will pay the extra if for no other reason than they are confident you can and will deliver on your promises. These customers have seen your track record and they are satisfied you will do what you say you will do.

In times past there was greater brand loyalty for house cleaning products, food items, clothing and even vehicles. Branding of most products is becoming harder to do, but it's not impossible.

Web site owners who have taken the time to really understand the core of their business begin to gain a clear picture of how they can take the uniqueness of the business and leverage that special something into a means of branding their company online.

This is important because there are businesses that stop at advertising. Other businesses will add an impressive array of SEO strategies that will eventually get them noticed. While both of these are important strategies the miss the mark in defining the difference between online businesses that sells a product and THE online source for a product or service.

The end goal is to have customers view you as the only reputable seller of whatever product you specialize in.

There are many too many businesses that are content to simply sell a product without ever really making a name for themselves.

Is not it time you started taking steps to make a name for yourself?

Cooking for Beginners

There is a lot of learning that must be done in order to
become a good cook and then there is becoming a great cook.
But that takes time and plenty of dishes that could have
came out better – and they will-someday. But that's OK
everyone starts somewhere. And the best place to start
cooking for beginners is in the kitchen, of course.

Naturally, there is all kinds of cooking: American, Chinese,
Japanese, Indian, European and etc. All of these types of
cooking takes time and training to learn how to master the
basics. But it can be done because it has been by many
already.

Maybe you are not the best cook yet and maybe that may never
happen. But always remember that someone is not quite as
good as you. Probably you'll be better than most ever will
be. OK so much for having the right attitude and
self-esteem.

Whatever your reason for cooking or learning to cook you
should always begin with the basics. The first thing that
you need to learn is what the different terminology you will
find in recipes actually means. There are many new and
sometimes foreign sounding terms that you will find in
common recipes. These terms can mean the difference in
recipe success or failure. You should be able to find a good
section in any inclusive cookbook that explains the
different definitions for unfamiliar terminology. If you
are not absolutely certain what is meant by "folding in the
eggs "it is in your best interests to look it up.

So take this valuable hint: Try simple recipes at first and
then get a little braver by tackling a few more difficult
dishes. Many recipes will tell you just how difficult it is
to make. But you will soon know by just looking at the
recipe.

Another good idea is that once you get some experience with
different (successful) dishes, make yourself a catalog or
diary of dishes that went over well. Put the date and
comments in the diary.

This will come in handy when you just do not know what to
cook or a special occasion is coming and you want to be sure
to make it successful and fun.

As you learn new recipes and improve your culinary skills
and talents you will discover that preparing your own meals
from scratch is much more rewarding than preparing
prepackaged meals that are purchased from the shelves of
your local supermarkets. You will also discover as your
experience and confidence grows that you will find yourself
more and more often improving as you go and adjusting
recipes to meet your personal preferences.

So what's the secret to learning the basics and becoming a
good cook? Just do it! (over and over).

Pros And Cons Of Being A Tattoo Designer

Tattoo designers are one of the most well paid jobs in the industry. However, it is not that easy to a successful tattoo designer. Unless you really have the passion for the art, you can’t be very successful. Here are a few pros and cons of being a tattoo artist.

Pros

Being a tattoo designer has its pros, especially if you love your profession. It is satisfying to see your creativity getting inked on someone else’s body. It is interesting to note how people trust you completely as far as their safety and looks are concerned. If you take your jobs seriously, you will have a large number of clients following you. Even though there will be competition, you will be able to set your own mark in this niche.

Moneywise, like any other business, tattoo artists have highs as well as lows. When you have those ‘high’ times, money flow is fantastic. And it will be your good money managing skills that will help you in the end.

Before you become a full-fledged tattoo designer, you need to be an apprentice of an established tattoo designer. Most of the established tattoo designers love to help the youngsters. You will spend time cleaning and sterilizing their equipment or simply helping them to modify the designs. In the beginning you will be required to create designs on leather. Later you will be asked to work on human skin. This entire process will make you come close to the world of tattooing.

This is a life-long career, which will bring satisfaction to you. Your self-expression is at its best, and if you are giving quality work, your clients will be impressed and come back to you.

You get to meet like-minded people, people who are amazingly artistic and creative, who will have their opinions but would appreciate that you have the right to be in this industry.

Cons

Being a tattoo designer has its share of cons. Establishing yourself in the industry as a recognized artist can be a cumbersome uphill journey. Competition is very high. There are so many aspiring tattoo designers that you will be surprised to know, and creating your mark amongst them would not be an easy task.

Besides that there are so many expenses to take care of. For example you need to maintain sterilized equipment, you have to source and maintain equipment, you have to source all your drawing and art material. If you want to be a custom tattoo artist, then you have to always keep looking for great designs and either modify them or just practice your own skills by drawing, drawing and more drawing!

While money flow may be really good when the business is in boom, it may dwindle during holiday seasons when people go out of the town. It is at this time you have to manage your money in a way that you sustain your business as well as yourself. At those times you would love to ink any person who comes to you, as business is slow.

Overall, if you want to be a tattoo designer, patience is key to it.